Marketing Insights

All our thoughts, ideas, and know-hows on Marketing, Demand Gen, and every single thing you need to hit the epic slope of growth.
Brand vs Non Brand Keywords
How SaaS Companies Split Brand vs Non-Brand Search Demand
A data-led analysis of brand and non-brand search across HubSpot, Stripe, Figma, Databricks, Twilio, Box, and Zoom.
SEO Benchmark Report
How the Top 50 SaaS Companies Perform in Search
A data-led SEO benchmark of 50 leading SaaS companies. See how traffic, keywords, authority, and paid search shape performance at scale.
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